Women's Tennis Association

The Women’s Tennis Association is the principal organizing body of women’s professional tennis. It governs the WTA Tour which is the worldwide professional tennis tour for women and was founded to create a better future for women’s tennis.
The Challenge
At the end of 2020 WTA unveils a comprehensive rebrand including new logo, marketing campaign and a redesign of their website. While working at Pulselive, I was tasked to revamp the current website whilst reflecting the new visual update of the new brand.

Redefining WTA’s website

Bold, human centred design

A visual design revamp designed with WTA users fans in mind


Humanising the athletes

The bodies. The backstories. The skills. Fans can connect with athletes who come from places just like them, but who have achieved something unimaginable.


Usable, beautiful data

Presenting complex information via clear design.


A product intelligently built to scale

For WTA’s suite – today and beyond