England and Wales Cricket Board
Background
The England and Wales Cricket Board is the governing body of cricket in England and Wales. It was formed on 1 January 1997 as a single governing body to combine the roles formerly fulfilled by the Test and County Cricket Board, the National Cricket Association and the Cricket Council.
The Challenge
To improve the user experience for all cricket fans together with the England and Wales Cricket Board (ECB) me and the Pulselive team designed a product that allow fans to get customised newsletter emails based on their preferences of the sport.
Preference panel reimagined
Nothing gets in the way
Clean, essential design gives the necessary different preferences more prominence and makes user decisions effortless.
Making every detail count
Using the interaction system from the existing website, I crated a bespoke animation that feels natural and invisible to the user.
